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Campaign for the launch of Clicks for iPhone 16

Clicks

2024

1:15 min

The Making Of

Clicks approached us in early September 2024 with some urgency. They were preparing to launch their newest Clicks case with the release of iPhone 16 later that month, and previous production plans had fallen through. Time was of the essence! Clicks had done a lot of work on the creative brief already, so when we came onboard we took their vision and translated it into a production plan for a 60-90 second hero campaign with social cutdowns, lifestyle and product photography, and a 2 minute explainer-style video to be released alongside the campaign.


We engaged a photographer we love, David Pike, along with his team at The Co-Lab, to tackle the extensive photo deliverables, with two days shooting in studio and two days shooting stills on-location during our motion shoot. Capturing both motion and stills concurrently was the best way for us to get everything we needed on time and within budget, and although it required some masterful production scheduling, it worked out well.


Our crew was outstanding on this shoot. Director of Photography Nik Pilecki balanced the bold tones of the product and sets with cinematic "day in the life" scenes that feel realistic and look great. Our 20-person team was a well-oiled machine and incredibly fun to work with.


We worked with Alter Ego's Head of Colour, the award-winning colourist Wade Odlum, for colour correction perfection. Sound design was paramount for not only the pacing of the edit but for defining the brand aurally - the "click" sound of Clicks is synonymous with the product. We went to Dashen Naidoo at the Academy Award-winning firm Sound Dogs for sound design and mixing, and he knocked it out of the park.


We're very proud of this campaign, and can't wait to see what's in store for Clicks!

Credits

Client - Clicks CMO - Jeff Gadway Creative Director - Seb Green Director - Kyle Sawyer Producer - Katie Billo Director of Photography - Nik Pilecki Casting Director - Ashley Hallihan, CDC and Ian Bender, CDC HMUA - Simone Otis, Ashley F. (Autumn Artistry) Gaffer - Danny Lau Location Sound Mixer - Mikey Kulinski 1st AC - Alice Do 2nd AC - Tobe Darton Props Stylist - Bre Elbourne Props Assistant - Sztella Muzslai Wardrobe Stylist - Katie Goodfellow 2nd AD - Cassidy Civiero Key Grip - Dave Barrett Swing Grip - Antonio Martinez Production Assistants - Chelsea Scherer, Mario Alghatta, Ankar Askar Photographer - David Pike Photo Production - The Co-Lab Photo Producer - Steph Mill Digi Tech - Ro Agalawatte Photo Assistants - Thomas Lee, Ness Devos, Warren Hrycun Props Stylist - Erica Morga Props Assistant - Ema Walters Production Coordinator - Claire Gammal Editor - Kyle Sawyer Assistant Editor - Robert Morrow Post Sound - Sound Dogs Sound Designer - Dashen Naidoo Colour - Alter Ego Senior Colourist - Wade Odlum Colour Assistant - Daniel Saavedra Senior Producer - Genna McAuliffe Talent: Alan Dojo, Brittany Dhamalie, Graham Cressman, Genevieve Malleck, Mitchell Bright, Ryan Antooa, Sam Bjelis, Mish Tressy, Trent Weber, Jim Phu, Andrew Crawford, Donia Neekman, Ireland Reeves
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